In 2013, GUBI and GamFratesi introduced the Beetle Chair to the world, and a modern classic was born. Now, a decade later, the studio has reimagined their landmark design concept in 3D veneer – giving the Beetle a bold new natural expression and further emphasizing its status as an archetypal design, open to interpretation in any number of materials. The veneer edition takes the organic, nature-inspired form of the original Beetle shell, and adapts it to accommodate the realities of working with veneer. The result translates the Beetle’s distinctive curves into a molded wooden shell, giving the chair a new material aesthetic without compromising the comfort for which it has become renowned, and expanding the design’s relevance to even more interior settings.
GUBI is the global design house where timeless modern icons and the creative talents of today meet and mingle – a century of design brilliance in one daring, definitive, and ever-evolving collection. Positioned at the point where the beauty of history meets the thrill of right now, GUBI is the creative force and curator behind the world’s most extraordinary design from the 20th century onwards. As well as rediscovering and reintroducing lost treasures of design history for the present generation, GUBI collaborates with a hand-picked global roster of visionary design studios to create icons for tomorrow.